Performance-driven B2B sportswear meets powerful branding. We partnered with Awaline Apparel to build a complete brand identity from the ground up — including brand guidelines, social media branding, and visual consistency. Today, they are growing as a trusted name in the B2B athletic apparel market.
We collaborated with Awaline Apparel to create a visually striking and engaging B2B brand identity that aligns with their mission of delivering durable, comfortable, and stylish sportswear. Our team focused on building a clean, confident, and modern aesthetic that appeals to teams, clubs, and bulk buyers.
Creating a B2B brand identity that appeals to both young athletes and professional club managers.
Ensuring brand consistency across social media, packaging, presentations, and sales collateral.
Building a recognizable brand presence with zero existing assets or guidelines.
Develop a visually unique and recognizable B2B brand presence.
Create comprehensive brand guidelines for long-term consistency.
Enhance brand storytelling through bold visuals and performance-driven messaging.
We started by conducting in-depth research on the B2B sportswear industry, key competitors, and target audience (teams, clubs, and bulk buyers). Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions focused on strength, confidence, and reliability.
Design Execution – Creating high-fidelity brand assets including logos, color palettes, typography, and social media templates.
Implementation – Bringing the brand to life across Instagram, Facebook, LinkedIn, packaging mockups, and client presentations.
Final Testing & Launch – Ensuring optimal visual consistency and brand recognition before full rollout.
Optimized by Seraphinite Accelerator